Wired Magazine’s Clive Thompson has an interesting idea on how to use Web 2.0 tools to conserve energy. Based on the Hyrbid Car and Ambient Orb concept of altering entrenched lifestyle patterns by making consumption visible to users, Thompson ponders:

How about making our energy use visible to everyone? Imagine if your daily consumption were part of your Facebook page — and broadcast to your friends by RSS feed…You’d work harder to conserve so you don’t look like a jackass in front of your peers.

With seemingly hundreds of useless apps on Facebook popping up every day, this sounds like one that’s worth creating and using.