Trumpet has released a Golden RFP:  Request for Problems.  They’re asking companies, brands and non-profits to submit a problem for them to solve.  It could be anything from ideas on raising money to strategies on how to jump-rope like Rocky.  Anyone can submit a problem online and if they like it, they’ll contact you with a proposed solution.  So, why not?  Fill out the RFP (shouldn’t take more than 15 minutes) and get free ideas.  Christmas came a little early this year…

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The Golden RFP: Trumpet’s Request For Problem

Everybody says the way marketing agencies work needs to be reinvented. Yes. So we’ve changed
the things that aren’t working, and re-engineered around ideas that drive business opportunities –
beginning with “hello.” Our solution takes the form of the traditional Request For Proposal (RFP)
with one big difference: It’s from the agency. Why? Because the traditional RFP is often the first
step toward a bad relationship built on superficialities. Too much swimsuit competition, not enough
talent. Trumpet proposes a new way: Request for Problem.”