“Rosa Loves” creates ‘love projects’ around the world. With a strong belief that everyone has a story to tell, they create t-shirts that provide awareness and financial resources to those in need. According to Springwise, “each Rosa Loves t-shirt is created to help a specific person, family or community, and 60 percent of its sales go directly to providing that assistance. The story of those in need is told on each t-shirt through not just a graphical design on the outside, but also a written description of that story on the shirt’s inside, just over the wearer’s heart. T-shirts are hand-numbered and created in limited runs; once the needed amount has been raised for a particular cause, Rosa Loves stops printing and selling the associated t-shirt.”

Interestingly, the concept of giving behind Rosa Loves is not so different from our Cause for Drinks initiative. With so many options to donate your money to, our goal for CFD was to raise awareness and cash money for organizations that really needed it. According to the founders of Rosa Love, “instead of donating to larger charity organizations that were already established and had alternate financial support, it would go to specific individuals with needs in the community around us. It was in agreement that even though there are many wonderful organizations that are doing great, meaningful, and life-changing work, the public can already donate through other avenues - and the cause of the donation seems a little far removed from our reality. It’s usually thoughts like,”those people over there” that perpetuate a sense of complacency and lack of concern. Rosa Loves wants to shed light on the stories around us, to give them a real face, a real name.”

We love a well designed tee, especially when it’s for a good cause. So check out some of the stories here and if any of them pull at your heart strings, keep them close and buy a shirt here. We know it’s not quite Valentine’s day yet, but we <3 Rosa Loves.

[spotted via Springwise]