Tired of hauling your junk mail from mailbox to recycling bin (or <shudder> trash can)? Sick of sorting through the catalogs to find your birthday cards from Grandma? Well, you’re in luck. There’s been a recent trend of organizations popping up to stop junk mail. From D.I.Y sites that give you all the steps you need (for the ambitious) to sites that do it all for you (for the lazy who are willing to pay), there’s a solution for you. For both the lazy and greedy, there’s GreenDimes, which is currently paying new customers a dollar to get rid of their junk mail. GreenDimes is a bit different from those other places too, says Dan Estabrook, general manager of GreenDimes “We are a full service junk mail reduction service…With services ranging from GreenDimes Basic, our new do-it-yourself service that’s free, to to GreenDimes premium, our full service solution where we do everything for you…” Basically, they’re trying to do it all.
Sounds crazy, huh? It seems like the owner of GreenDimes is in business to put himself out of business by stopping junk mail (GreenDimes also runs a petition to create a do-not-mail list, much like the do-not-call list). As a social entrepreneur, he’s trying to do good, but for profit. The current campaign of paying you a dollar to sign up is to drum up support and create a viral campaign to empty our mailboxes. But don’t panic about the folks running GreenDimes being out of a job any time soon, the parent company TONIC, is definitively not around to put itself out of business. Tonic works with top designers to create cool enviro-friendly t-shirts and then gives 40% of the cost to good causes. Cool T-shirts AND less mail–sounds like a winner to me!
Got Junk Mail? Want a dollar?
April 14th, 2008 by Elizabeth Foughty · 1 Comment
Tags: Business · Environment · Products · design · entrepreneurship · green · social entrepreneurialsm





1 response so far ↓
1 Kendra // Apr 14, 2008 at 10:21 am
Hey- GreenDimes/ TONIC here, thanks for the post! We really appreciate your taking the time to tell your readers all about both of our business adventures. Make sure to check in from time to time and see what cool new projects we are working on…
Take good care and thanks again for the mention.
Best,
Kendra
GreenDimes/ TONIC
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