High fives and pats on the back abound for Noah and his new project Brand Tags– a site that acts as “a collective experiment in brand perception.”

A simple site with a powerful result–just enter in one word that each brand makes you think of and before you know it, a telling cloud forms, giving a legit insight into what people really think about a brand. Some of our favorites big time tags include “green” and “flower” for BP, “Tibet” for the Beijing Olympics, a surprising “deathstar” for AT&T, and an overwhelming “gay” for Bravo. (You can also try guessing the brand based on what people have tagged it.) Check it out.