If you’ve only got 24 hours to do something, you’re gonna get it done. There’s a comic book challenge based on that principle, a programming hackathon, and now a brand planning competition. Planning For Good (PfG), a network of 1600+ of the brightest minds in advertising who want to collaborate with good causes and make a difference, will head up a 24-Hour Challenge at this year’s AAAA Account Planning Conference.

Junior Planners (under 5 years experience) will be placed on teams, with a Planning Director mentor, to solve a problem for either Kiva or Witness.

Participants must arrive Saturday night before the conference to be briefed on Sunday at 9am. You then get 8 hours to create a solution and a low tech, flip chart presentation. Kiva and Witness, as well as Planning For Good leadership team, will listen to private presentations by the teams on Sunday evening. A winning solution will be chosen for each cause. The work with be showcased and presented at an event sponsored by Good Magazine on the Tuesday evening of the conferenc

We love that junior planners will be getting placed on teams with the biggest in the business of planning to create something really GOOD. And don’t worry, you won’t miss any of the conference.

To participate, sign up for “Real Time Crafting” workshop when you send in your AAAA app and fees. Also note which cause you wish to work on (Kiva or Witness).

What is Planning For Good

Planning For Good’s mission is to bring strategic marketing help to not-for-profit organizations by leveraging a global network of communications planners and strategists from the worlds of advertising and branding (over 1,670 members to-date).

Planning For Good leverages the power of social networks (Bloggr, Facebook) to connect and collaborate monthly on a specific communication problem for a non-profit. A collection of this thinking is harvested then presented back to the non-profit. To date, we’ve responded to project briefs for Unicef, Live Earth, and Idea Village in New Orleans.