We were so excited about the sustainable clothing company, Nau when it popped its head into the New York scene that serious depression hit us after its sudden and unexpected closure six weeks ago. Apparently, a ton of others felt the same leading to a deluge of emotional and supportive messages to the company through their blog and emails. “It was inspiring, It was moving,” said Ian Yolles, head of marketing. “It wasn’t just the brand, or the product, (both of which we knew had value) that these customers were responding to, it was like they’d also connected to a larger idea.”

So Ian and a small group of ex-employees took that inspirations and ran with it, to various clothing companies to plug into. We’re happy to say we can put our tissues away and get our wallets back out because they’ve found a home under the company Horny Toad.

While the two might seem an odd match, Nau will maintain an autonomous brand with Horny Toad’s support. Not that Horny Toad should be overlooked as an environmental and social player.  According to treehugger “some of their lines are made from organic cotton and Tencel, they buy renewable energy from their utility, 3 Degrees, and they were instrumental in creating the Planet Access Company - a shipping logistics firm who provides paid work and employment training opportunities for adults with developmental disabilities.”

Production’s been delayed with probable relaunch in the fall, but their old site is still up and running so you can still shop in the interim and check out their blog The Thought Kitchen for updates.

Nau has done a great deal to push the ideals and practice of responsible business, and it’s amazing how much its brand has become representative of that movement. The rare love that’s been shown for the company through support, good intentions, trust and faith is a rare glimpse into the future of collaborative and social business and the potential and power of people to support their own ideals. Can’t wait to see what develops and what more that spirit of change can do.

Check out the Treehugger article for more details.