Radio Head’s been cited up the wazoo as the pioneer of “pay what you want” content, but now magazines like Paste and GOOD are getting on board too. “Great!” I say as I renew my subscription. But wait… 100% of subscriptions go to your choice of 12 amazing non-profits ala Choose Good partners. So if I pay less, the only one’s I’d be screwing over is charity!? “You got me,” I say as I wag my finger, “Check and mate sir”. Dare I pay more for my subscription now that the moral obligation’s on me?

Perhaps the thought is that it evens out (more people subscribing to the magazine means more funds raised overall. That is, IF more people subscribe and IF people still give and proportionate average of the subscription cost.  Really, the ones taking the most risk are the nonprofits (chances are better that more people will subscribe (good for GOOD) than will continue to donate enough to break even with their current fundraising rate… but maybe they have an algorith we don’t know about…mmm, algorithms). They are highlighting Good stuff in their magazine anyway, so either way, dissemination of positive information and inspiration is great. But we’ll be eager to see what happens to the pace at which they’re reaching the $1 million fundraising mark!

You can name your price for the next three months which includes a year subscription and access to all GOOD parties.